Toyota to Offer HD Radio™ Technology

Thursday, January 6th, 2011

Digital Radio Upgrade Provides Drivers with iTunes Tagging, Superior Sound Quality, More Local FM Channels and Program Service Data

Columbia, Maryland – January 5, 2011 – iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, today announced that select Toyota vehicles will offer HD Radio Technology starting in the 2011CY. The automaker had launched HD Radio Technology on the Scion brand early in 2009.

The benefits for drivers are significant, which include crystal-clear sound quality (AM sounds like FM, FM sounds like a CD), additional local digital only FM channels (HD2/HD3), and Program Service Data, or PSD (name of songs and artists displayed on the radio screen). In addition, Toyota will be among the first automakers to offer iTunes® Tagging on select radio and vehicle platforms.

“We are extremely pleased that a market leading brand such as Toyota has committed to offering their drivers the best in digital entertainment,” said Jeff Jury, Chief Operating Officer of iBiquity Digital, the developer of digital HD Radio Technology. “Toyota will differentiate itself from the competitive automotive landscape by being one of the first to offer HD Radio Technology, along with iTunes Tagging. We are confident that Toyota customers will enjoy the expanded radio experience.”

“We are pleased to offer the superior audio quality of HD Radio Technology to Toyota owners,” said Jon Bucci, vice president of the Advanced Technology Department at Toyota Motor Sales U.S.A., Inc. “HD Radio Technology also provides additional in-car entertainment options that Toyota owners will appreciate and enjoy.”

HD Radio Technology is available nationwide, with more than 2,000 digital stations on-air, and an additional 1,250 HD2/HD3/HD4 digital only channels that broadcast fresh new content that can only be heard with an HD Radio receiver. A sampling of the formats on these extra channels, which vary in different markets around the country, include Dance/Electronica, Bluegrass Country, Comedy, Local Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name just a few.

iTunes Tagging in Toyota vehicles will enable drivers and passengers to easily capture information about a song they hear on their HD Radio receiver. By simply pushing the "Tag" button on the HD Radio receiver, the song information is stored to the iPod, once connected. The next time the iPod is connected to iTunes, a list of tagged songs appears which can be previewed, purchased and downloaded.

HD Radio Technology will be offered on select Toyota vehicles in the 2011CY. Keep watching for more information at www.toyotanewsroom.com.

About iBiquity Digital Corporation:

iBiquity Digital Corporation is the developer of HD RadioTM Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal clear sound and data services on both the AM and FM bands – all free, with no subscription

fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.

About Toyota:

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.