MEDIA ALERT: 
The HD Radio Alliance Member Companies Launch the Q2 HD Radio Campaign

Wednesday, March 24th, 2010

MEDIA ALERT: 
The HD Radio Alliance Member Companies Launch the Q2 HD Radio Campaign.

Commercials educate consumers about MORE RADIO for FREE and continues marketing of HD Radio devices, retailers and automakers!

Commercial messaging:
HD Radio™ — A Good Deal More!

WHAT: The HD Radio Alliance, and its member radio companies, feed the momentum coming off a strong CES and many new device developments, retail participation and growing OEM involvement with new Q2 commercials. The commercials focus on the primary 
HD Radio consumer benefits: MORE STATIONS and NO MONTHLY FEES. The commercials spotlight the local content on HD2, HD3 and now HD4 stations available to listeners in their home markets! These commercials strive to make the consumer proposition easy to understand and easy to take action on.

HD Radio Technology is a good investment, with digital receivers at every price point. Consumers get more stations without incurring any additional monthly costs like their cell phone, internet connection or satellite radio – and that is really important at a time when consumers are making careful and informed decisions about paying monthly fees for entertainment.

Jacobs Media worked with Kevyn Howard, of the Alliance production team, to guide the creative and production process for the Alliance commercials. The new commercials augment and enhance the important ongoing consumer education about HD Radio Technology. The commercials match the very important strategic consumer messaging which will help drive device and car sales.

Listen to the commercials here: www.HDRadioAlliance.com.

WHY: HD Radio Technology is a great entertainment value. When the listener buys a new
HD Radio receiver, thus upgrading one of the radios in their home, car or office, they get “a good deal more”. Listeners get their favourite AM stations, FM stations and the additional content on HD2, HD3 and HD4 multicast stations – all with the purchase of an HD Radio receiver! And as always, there are NO additional monthly fees.

Consumers can visit www.HDRadio.com to check out the local market-specific 
HD Radio Station Guide, as well as, the variety of HD Radio products and retail locations.

WHEN: The HD Radio Alliance Q2 campaign will begin on 3/29/10, running though 6/27/10.

WHERE: The HD Radio Alliance campaign will run commercials on over 600 radio stations in the top 100 markets promoting the benefits of HD Radio Technology and the reason to PURCHASE a new HD Radio receiver!

Contact: Diane Warren – Diane@HDRadioAlliance.com