Incentive Program for Radio Sellers
Thursday, June 16th, 2011
iBiquity Digital announces program encouraging Account Executives to include station’s HD Radio™ HD2/HD3/HD4 Channels in client campaigns.
$5,000 to Campaign Judged Most Effective, $1,000 2nd Place Award, HD Radio Receivers Awarded to 3rd Place Finishers.
Columbia, MD. June 15, 2011- iBiquity Digital is offering cash incentives to reward radio industry Account Executives and Sales Managers that use the HD2/HD3 multicast channels made possible by HD Radio™ Technology in their clients' on-air advertising campaigns. Some examples of possible entries include NTR events, campaigns exclusively on the HD Radio channel, or campaigns that combines all digital assets of on-air, website, and HD2/HD3 channels.
Joe D’Angelo, iBiquity Digital’s Senior Vice President of Broadcast Programs and Advanced Services, stated "We are excited about the potential of this program to help publicize the innovative sales programs we are seeing in the market, and to influence more stations to bundle their digital assets. HD2/HD3 Channels are becoming increasingly prevalent in the ratings and now is the time to market the unique benefits they offer to advertisers."
Sales teams can submit their stories of campaign success using HD2/HD3 channels at hdradioalliance.com between June 15th and August 15th 2011. There are three reward levels: A grand prize of $5,000 cash, followed by $1,000 for second place, with the third place winner receiving a total HD Radio upgrade for car, home, and on the go. The panel of judges includes John Potter, Vice President/Training at the Radio Advertising Bureau (RAB), Mark Turley, Director of Corporate Media Sales for the Pittsburgh Penguins, and Diane Warren, President of the HD Radio Alliance. Prizes will be awarded at the Radio Show in September.
More details and official rules can be found at www.hdradioalliance.com.
About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3/HD4 FM channels through multicasting, as well as crystal-clear sound and data services on both the AM and FM bands - all free to the consumer, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
For more information, contact:
Steve Baldacci, Senior VP Marketing
iBiquity Digital Corporation