HD Radio™ Technology Joins Forces With Country Newcomer Charlie Worsham
Tuesday, September 6th, 2011
OLE & BMI Songwriter and Recording Artist Charlie Worsham, opener for Taylor Swift’s Speak Now Tour, to be promoted on local HD Radio stations.
August 31, 2011- Columbia, MD -- HD Radio broadcasting creator iBiquity Digital announced today a promotional partnership with up and coming country artist Charlie Worsham that was developed through a relationship with the performing rights society BMI. Worsham will join the Taylor Swift ‘Speak Now’ Tour for 11 opening act performances during September and October.
The HD Radio and Charlie Worsham promotional partnership will take place in the Nashville, Dallas, Denver, Tulsa, Kansas City, Salt Lake City, Little Rock and New Orleans tour stops and is designed to engage HD Radio stations in creative promotional opportunities. Participating stations will receive the exclusive opportunity for their listeners to “Chill with Charlie” during Taylor Swift’s performance. In addition to on-air, the program will also include social media interaction, creative promotional videos, and more.
ABOUT CHARLIE WORSHAM
The partnership with local broadcast radio stations in the tour stop markets is driven by Charlie Worsham’s love and support for radio. Commenting on the promotional partnership, Worsham stated that “Like just about everybody out there, my local radio station is where I first discovered music—that's why I'm partnering with radio to help fans discover my music. I can't wait to visit the HD Radio stations, play some songs and hang out with fans while I'm on the road. It'll be a blast. I'm just as excited to see Taylor's show as the contest winners I'll be sitting with!”
iBiquity CEO Robert Struble added, “Local broadcast radio is the leading source for music discovery. HD Radio Broadcasts, whether the main HD1 or the HD2/HD3 Channels, are perfect for new artists like Charlie. We are delighted to support Charlie and take part in the Speak Now Tour.”
TOUR LOCATIONS AND DATES
September 16: Nashville, TN – Bridgestone Arena
September 17: Nashville, TN – Bridgestone Arena
September 21: Tulsa, OK – Bank of Oklahoma Center
September 24: Kansas City, MO – Arrowhead Stadium
September 27: Denver, CO – Pepsi Center
September 28: Salt Lake City, UT – EnergySolutions Arena
October 4: Little Rock, AR – Verizon Arena
October 5: New Orleans, LA – New Orleans Arena
October 8: Dallas, TX – Dallas Cowboys Stadium
For more information about Charlie Worsham and the Taylor Swift Speak Now Tour, visit facebook.com/thecharlieworsham.
About HD Radio Technology and iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
Office – 443.539.4340
Mobile – 301.252.1680