HD Radio™ holiday advertising ... Giving HD Radio Technology and re-gifting new, free content!

Thursday, October 29th, 2009

Radio Broadcasters market HD Radio devices, retail stores and promote holiday gift giving!

WHAT: The HD Radio Alliance, and the committed radio companies in HD Radio broadcasting, burst into the holiday season early with new commercials!

Giving an HD Radio receiver is truly a gift that keeps on giving. When you give an HD Radio receiver to someone on your list (93% of Americans listen to radio every day), you “re-gift” all of the free music, talk and sports on AM, FM and the new digital stations! The thirty-second commercials for this campaign are direct, straightforward and very informative explaining, “If you’re not GIVING an HD Radio receiver, they’re not hearing HD Radio broadcasts. It’s Time to Upgrade”.

Listen to the commercials here: www.HDRadioAlliance.com.

WHY: This holiday season, the most important selling season for Consumer Electronics, broadcasters will support retailers and device manufactures with radio advertising. The retailers and iBiquity Digital are facilitating in-store point-of-sale materials and other advertising to maximize this huge radio campaign. Consumers will get information on the radio, online and in stores to help them UPGRADE to HD Radio Technology (see PDF attached for examples of HD Radio holiday marketing).

Consumers can visit www.HDRadio.com to check out HD Radio DEALS for savings programs on pricing and shipping, and locate the HD Radio Buyers Guide containing information on all HD Radio devices. Consumers will also find the local market-specific HD Radio Station Guides at the site.

WHEN: The HD Radio Alliance HOLIDAY campaign will begin on 11/2/09, running though the end of the year.

WHERE: The HD Radio Alliance campaign will run commercials on over 600 radio stations in the top 100 markets promoting the benefits of HD Radio Technology, the cool devices and retailers!

Contact: Diane Warren – Diane@HDRadioAlliance.com

Download PDF of this press release.