HD Radio Featured at LA Auto Show

Tuesday, November 20th, 2007

Visitors to the LA Auto Show this week will experience a surprise appearance by the latest in in-vehicle digital entertainment: HD Radio. HD Radio, with its hot, new digital multicast radio stations, featuring new content and formats in crystal-clear sound, will be making a splash with special promotions, enticing mobile billboards and street teams circulating around the Los Angeles Convention Center. The HD Radio team will help auto show visitors get ‘FULLY EQUIPPED.’

You can’t miss the HD Radio street team in their bright orange gear (View all the pictures from the LA Auto Show.) on November 17th and 18th (Saturday-Sunday) from 10am-4pm handing out HD Radio lanyards and VIP cards at the following locations:

• Intersection of Figueroa Street and Pico Blvd (South Hall main entrance)
• Intersection of Figueroa Street and 12th Street (West Hall main entrance)
• Venice Blvd Parking Lot – intersection of Figueroa Street and 15th
• Cherry Street Parking Lot – intersection of Cherry Street and Pico Blvd

Once you get your VIP card (attached), go to http://www.hdradio.com/vip/ and register for a chance to win one of ten I-Sonic Entertainment System 2 radios. This device allows listeners to buy songs heard on HD Radio broadcasts using revolutionary iTunes Tagging technology from Apple. The rules of the contest are posted on the site.

Five mobile billboards will also help you discover HD Radio with fresh creatives (see below). The campaign will take place on November 16th-17th (Friday-Sunday) and 24th-25th (Saturday-Sunday) from 9am-5pm.

Make sure to stop by the automaker exhibits that are offering HD Radio, including BMW, Ford, and Mini. Where else are you going to be able to hear an eclectic choice of music formats on HD2? LA boasts Pride Radio (gay and lesbian format), Jammin Oldies-Hot Mega Oldies, Fusion Hispanic & Anglo Rock, and so much more!

This promotion is being done thanks to the support of the National Association of Broadcasters

HD Radio: Discover It!