IBIQUITY PARTNERS WITH TOTSY TO BRING NEW MUSIC TO HD RADIO™ AUDIENCES
Thursday, November 15th, 2012
--Promotional campaign features Totsy opening for Brian Setzer’s Christmas Rocks! Extravaganza Tour—
November 15, 2012- Columbia, MD -- iBiquity Digital, the developers of HD Radio™ Technology for AM and FM audio and data broadcasting, announced a promotional partnership with the hot new pop band, Totsy. Totsy will join Brian Setzer’s Christmas Rocks! Extravaganza Tour for 22 shows in November and December.
The promotional partnership will center on the shows in cities from Los Angeles to Atlantic City and will engage HD Radio stations in creative promotional opportunities that highlight Totsy and HD Radio Technology. iBiquity’s CEO Bob Struble said, “Totsy comes out of LA with a completely unique sound and we couldn’t be more excited to work with them on this tour. They’re a band that understands the importance innovation, the power of radio and the new outlets HD Radio broadcasting brings to new artists.”
“We’re really excited to work the HD Radio team on this tour” said Brett Boyett, co-founder of Totsy. “We appreciate what HD Radio Technology does for bands like Totsy – they’ve given artists like us creative new ways to reach and build our audience. HD Radio Broadcasting is the future of our industry.” Beth Curry, co-founder and lead singer of Totsy, also commented: “We are so excited to be the opening act for the 9th Annual Brian Setzer Orchestra Christmas Rocks! Extravaganza tour and share our unique sound with audiences across America. Thanks to the HD Radio teams support, we are able to make this dream a reality”
“DTS is excited to expand our support for delivering a high-quality music experience in surround sound with HD Radio Technology,” said Keith Burnett, Vice President Home A/V & Automotive. “Exciting new bands like Totsy are a great example of how HD Radio Technology provides listeners with music from new artists in high-quality surround sound to millions of listeners every week.”
For Totsy information and tour dates, visit TotsyBand.com.
About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
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For more information contact:
iBiquity Digital/HD Radio
Senior VP Marketing
iBiquity Digital Corporation
Note to editors: “HD Radio” and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.