HD Radio™ Technology Notches Up a Gear at New York International Auto Show

Monday, April 6th, 2009

Kia and Volvo to Showcase Benefits of Technology

New York Radio Station WNEW 102.7-HD2 Celebrates First Year as a Digital Channel with Kia

HD Radio Technology Hitting the Right Notes

Today, there are nearly 2,000 radio stations using HD Radio technology with more than 1,000 new HD2 and HD3 multicast channels, providing consumers in 244 markets with new programming options and data services, while broadcasting in crystal-clear sound. With coverage available to 84 percent of the U.S. population, HD Radio technology is the hottest digital lifestyle upgrade around!

Twelve leading automakers have announced plans to factory-install HD Radio technology in their vehicles, including Audi, BMW, Ford, Hyundai, Kia, Jaguar, Lincoln, Mercedes, Mercury, MINI, Scion and Volvo.

While taking in the innovation on display at the Javits Center, attendees of the 2009 New York International Auto Show ought to stay tuned this week for the latest news on top automotive companies joining the HD Radio technology movement…

Rock Out with Kia
Wednesday, April 8 | 5:00 p.m. | ExitArt

Kia Motors is hosting an invitation-only cocktail party prior to its press conference at the New York Auto Show, providing guests with an exclusive preview of the next step in the brand’s design-led evolution. Kia will begin offering factory-installed HD Radio receivers as an option in select 2010 model year vehicles.

The entertainment will feature programming from the legendary FM radio station WNEW, which was on hiatus for almost a decade, but has been reborn for the passionate rock music fan as WNEW 102.7-HD2, a multicast channel of Fresh 102.7 (Level 1, Booth 1400). Originally launched in October 1967 as a pioneering FM station, WNEW rocked New York City for three decades, breaking some of the biggest artists of all time, including David Bowie, Elton John and The Talking Heads. The new WNEW is celebrating its first full year as a digital FM channel. Additionally, musician Bob Mould, former front man for alternative rock bands Hüsker Dü and Sugar, will be on hand for a 45-minute acoustic set.

Goody Bag Grab at Volvo
Wednesday, April 8 and Thursday, April 9 | Level 3, Booth 203

Be sure to stop by the Volvo booth where reporters can pick up a special media goody bag, while supplies last, with a mention of HD Radio broadcasting. Contents include a certificate for a free HD Radio receiver, HD Radio T-shirts and Volvo baseball caps.

New York International Auto Show Nuts & Bolts
April 10-19, 2009 | Jacob K. Javits Convention Center
655 West 34th Street at 11th Avenue, New York, NY | www.autoshowny.com

Automotive manufacturers have announced commitments to HD Radio technology and will be exhibiting at the show - including Audi (Level 3, Booth 711), BMW (Level 1, Booth 1526), Ford (Level 1, Booth 1405 | Level 3, Booth 200), Hyundai (Level 3, Booth 604), Jaguar (Level 3, Booth 704), Kia (Level 1, Booth 1401), Lincoln/Mercury (Level 1, Booth 1411), Mercedes-Benz (Level 1, Booth 1515), MINI (Level 3, Booth 708), Scion (Level 3, Booth 506) and Volvo (Level 3, Booth 203).