HD Radio™ Q1 2010 ... HD Radio – A Good Deal More!

Tuesday, December 22nd, 2009

Radio Broadcasters market HD Radio with offering MORE stations, NO monthly fees!

WHAT: The HD Radio Alliance, and its member radio companies, march into 2010 with new commercials focusing on the primary HD Radio consumer benefits; MORE STATIONS and NO MONTHLY FEES. The commercials spotlight the local content on HD2 and HD3 stations with the use of local tagging! These commercials strive to make the consumer proposition easy to understand and easy to activate on.

HD Radio is a good investment especially in this challenging economy. Consumers get more stations without incurring any additional monthly costs like their cell phone, internet connection or satellite radio– and that is really important at a time when consumers are tired of paying monthly fees or memberships for entertainment.

Listen to the commercials here: www.HDRadioAlliance.com.

WHY: HD Radio—especially in this economy—is a great entertainment value. When the listener buys a new HD Radio (and upgrades one of the many radios in their home, their car or their office) they get “a good deal more”. Listeners get their favourite AM stations, FM stations and the new HD multi-cast stations, all this with their purchase of an HD Radio and NO additional monthly fees.

Consumers can visit www.HDRadio.com to check out the local market-specific HD Radio Station Guides at the site.

The variety of HD Radios and retail locations can also be found on www.HDRadio.com.

WHEN: The HD Radio Alliance Q1 campaign will begin on 12/28/09, running though 3/28/10.

WHERE: The HD Radio Alliance campaign will run commercials on over 600 radio stations in the top 100 markets promoting the benefits of HD Radio Technology and the reason to PURCHASE a new HD Radio!

Contact: Diane Warren – Diane@HDRadioAlliance.com