HD Radio™ Broadcasting: Digital Done Right

Friday, September 14th, 2012

HD Radio Broadcasting, Mainstream and Moving To Mass Market,
On Display at the 2012 Radio Show

Chevrolet with Artist Experience

TagStation Interactive Advertising

CarToys a Leading HD Radio Technology Retailer

Sub-$50 Table Radios

September 14, 2012 - Columbia, MD. iBiquity Digital Corp., the developer of HD Radio Technology announced today plans for a broad display of products and services at the upcoming Radio Show in Dallas. The HD Radio Booth at the 2012 Radio Show will be a full 110 feet in length and will feature a wide range of products for attendees to interact with. The display is arranged to demonstrate the appeal of HD Radio Broadcasting when digital broadcast radio is “done right.”

“HD Radio adoption continues its acceleration,” stated Bob Struble, President and CEO of iBiquity. “With a new OEM vehicle rolling off a dealer lot every 15 seconds from 28 different brands, exciting progress toward interactive advertising and smartphone integration, new mass market pricing for home audio and portable products, and rapid deployment of advanced features like Artist Experience and Digital Traffic, we invite the industry to witness first hand the breadth of the progress and potential to build revenue around the technology.”
 

28 OEM Brands – 150 Vehicles

The HD Radio booth will feature 7 of the total 150 HD Radio equipped vehicles now available from leading OEM Brands. Retail partner CarToys will also show two custom cars with state of the art HD Radio Technology systems. These vehicles represent the range of price points available today for consumers. The Chevrolet Traverse will be displayed for the first time, and will feature factory installed HD Radio Technology with Artist Experience and iTunes Tagging.
 

TagStation – Interactive Advertising to Cell Phones

TagStation is the industry standard for hybrid radio data services providing accurate artist, song title, and album art matching and a variety of synchronous advertising and promotional inventory. Compatible with FM analog and HD Radio Technology, TagStation delivers a compelling Artist & Advertising Experience to the dashboard today and is smartphone-ready for tomorrow.
 

Meet a Leading Retailer of HD Radio Technology Products

CarToys, the nationally recognized auto aftermarket retailer will occupy a dedicated area of the HD Radio booth. The presence of CarToys at the Radio Show will allow broadcasters to interact with experienced sales people who can explain how consumers feel about HD Radio technology. “We speak with the broadcaster community a lot about the retail experience,” said Joe D’Angelo, Senior Vice President of Broadcast Marketing and Advanced Services. “We felt it timely to bring an experienced retailer to the show so that our broadcaster partners might discuss first hand what consumers are saying inside retail stores.”
 

Win an HD Radio Upgrade For Your Vehicle

CarToys and iBiquity will sponsor a unique sweepstakes for attendees to receive the chance to win an upgrade of their current car’s radio system. Winners will be drawn during convention floor show times as follows:

• Wednesday, the 19th – 6:00 PM
• Thursday, the 20th – 11:00 AM, 2:00 PM, 4:00 PM
•  Friday, the 21st – 10:00 AM, 11:00 AM

First sub-$50 Table Radio

As the cost associated with building HD Radio products continues to decrease, new accessible price points are hitting retailers’ shelves. The new Insignia HD-RAD, the first home audio product to feature HD Radio Technology and be priced under $50 will be on display.

The HD Radio Booth at the 2012 Radio Show will be located inside the Convention Hall and will span the entire length of the back wall.

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About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit www.hdradio.com andwww.ibiquity.com.
 

For More Information:

HD Radio Technology
Steve Baldacci
Senior Vice President, Marketing
iBiquity Digital Corp.
baldacci@ibiquity.com
(o) 443.529.4340
(m) 301.252.1680

TagStation
Chris Campbell
Director of Marketing & Product Management
Emmis Interactive
247 S. State Street Suite 700
Chicago, IL 60604
p: 312.986.7338
e: chris@emmisinteractive.com